SMS Templates for Builder OSCs (12 Examples) | Jome

A builder OSC told us last fall that her most productive afternoon of the year was the one she spent texting back the 200 leads sitting in her CRM with "no response" tags. Forty-three replies. Eleven scheduled tours. Two contracts in the next 30 days. Her words:

Outsourced Call Centers vs AI for Builder Sales | Jome

The math behind outsourced call centers used to be simple: hire a BDC, pay $4-9 per qualified contact, get tours on the calendar, scale up or down with the volume. For a decade, that was the only way to add sales capacity to a builder division without hiring full-

How to Evaluate AI for Home Builder Sales | Jome

A builder VP of Sales told us last quarter she'd been pitched eleven AI sales tools in eight weeks. Six were variations on a chatbot. Two were rebadged dialers. Three actually understood what an OSC does for a living. None had a clean answer to "how does

2,845 Aged Leads → $1.8M in 43 Days: Case Study | Jome

2,845 old leads. 43 days. $1.8M in contracts. Here's the pilot. In 43 days, one Arizona division of a national home builder turned 2,845 aged leads into 31 tours and 4 signed contracts worth $1.8 million. The leads were 4 to 18 months old.

After-Hours Leads in New Home Sales | Jome

It's 7:42 PM on a Tuesday in Phoenix. A buyer in Avondale who just got home from a 12-hour shift opens her laptop, types "new construction Buckeye Arizona," lands on your community site, and fills out the form for the spec home with the

How Many Leads Can One OSC Really Handle? | Jome

How many leads can one OSC actually handle? The short answer: 200 to 250 inbound leads a month, if the OSC is good, your CRM is clean, and nobody expects them to close the contracts themselves. The longer answer is where it gets interesting. Because 200 to 250 isn'

Your OSC Isn't the Bottleneck. Your CRM Is | Jome

Your OSC isn't the bottleneck. Your aged-lead graveyard is. Most VPs of Sales at home builders can tell you their OSC conversion rates to the decimal. Inquiry-to-appointment. Appointment-to-tour. Tour-to-contract. They know the funnel. The funnel isn't the problem. The

Builder AI Pilot RFP Template (18 Questions) | Jome

A builder VP sent us her draft RFP for an AI sales vendor evaluation last quarter. It was 11 pages of generic enterprise software questions — security frameworks, SLAs, uptime, data residency. It would have screened for a CISO's approval and missed every question that actually predicts whether the

Builder Sales AI Myth-Busting | Jome

We've sat through enough builder AI conversations in 2026 to notice the patterns. The same seven things keep coming up, and they're all variations on a misconception. Some are old — left over from the 2022 chatbot era. Some are new — backlash to the 2025 hype cycle.