2,845 Aged Leads → $1.8M in 43 Days: Case Study | Jome

2,845 old leads. 43 days. $1.8M in contracts. Here's the pilot. In 43 days, one Arizona division of a national home builder turned 2,845 aged leads into 31 tours and 4 signed contracts worth $1.8 million. The leads were 4 to 18 months old.

After-Hours Leads in New Home Sales | Jome

It's 7:42 PM on a Tuesday in Phoenix. A buyer in Avondale who just got home from a 12-hour shift opens her laptop, types "new construction Buckeye Arizona," lands on your community site, and fills out the form for the spec home with the

How Many Leads Can One OSC Really Handle? | Jome

How many leads can one OSC actually handle? The short answer: 200 to 250 inbound leads a month, if the OSC is good, your CRM is clean, and nobody expects them to close the contracts themselves. The longer answer is where it gets interesting. Because 200 to 250 isn'

Your OSC Isn't the Bottleneck. Your CRM Is | Jome

Your OSC isn't the bottleneck. Your aged-lead graveyard is. Most VPs of Sales at home builders can tell you their OSC conversion rates to the decimal. Inquiry-to-appointment. Appointment-to-tour. Tour-to-contract. They know the funnel. The funnel isn't the problem. The

Builder AI Pilot RFP Template (18 Questions) | Jome

A builder VP sent us her draft RFP for an AI sales vendor evaluation last quarter. It was 11 pages of generic enterprise software questions — security frameworks, SLAs, uptime, data residency. It would have screened for a CISO's approval and missed every question that actually predicts whether the

Builder Sales AI Myth-Busting | Jome

We've sat through enough builder AI conversations in 2026 to notice the patterns. The same seven things keep coming up, and they're all variations on a misconception. Some are old — left over from the 2022 chatbot era. Some are new — backlash to the 2025 hype cycle.

Why Builders Miss 15-30% of Inbound Calls | Jome

A national builder we worked with last year did a six-week audit of their inbound call volume across three Sun Belt divisions. The data was uncomfortable. Of every 100 buyer-initiated phone calls into their sales centers, 18 went to voicemail and never got a callback that week. Another

Voice AI Latency in Home Builder Sales | Jome

A buyer says hello. There's a half-second pause. Then the AI responds. That half-second is the difference between a buyer who stays on the line and a buyer who hangs up. Latency is the most underrated variable in voice AI evaluation. It doesn't show

OSC-to-OSM Handoff Playbook | Jome

The buyer was warm. The OSC ran a great qualification call — budget aligned, timeline real, two communities narrowed down, financing pre-approved. She booked the tour for 11 AM Saturday at the Cedar Park sales center. Saturday morning, the buyer walks in. The OSM greets her, walks her through the